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Scaling before complexity
breaks growth.

When growth outpaces operational structure, execution slows, ownership blurs, and complexity compounds fast.

01 When I'm Most Useful

Don't let growth break execution.

01 / Growth

Growth

When headcount grows faster than execution.

The company added people, customers, or regions faster than the operating model evolved. What once worked through speed and individual ownership now creates friction, inconsistent execution, and growing coordination overhead.

02 / Margin

Margin

When delivery starts leaking margin.

Service costs rise quietly. More effort is required to deliver the same outcome, teams stay busy but efficiency declines, and operational complexity starts eroding profitability, speed, and focus.

03 / Integration

Integration

When integration exists only on paper.

An acquisition, reorganization, or expansion created multiple ways of operating across teams, systems, and customer experiences. The real challenge is building one scalable operating rhythm that actually works in practice.

04 / Alignment

Alignment

When execution loses alignment.

Decisions take too long, priorities shift too often, and risks surface too late. Teams work hard, but cross-functional execution becomes reactive instead of coordinated and intentional.

05 / Transformation

Transformation

When the operating model stops scaling.

A cloud migration, AI initiative, new product line, or global expansion is underway — but the company's operating structure has not caught up. Strategy moves forward faster than execution can reliably support.

06 / AI Readiness

AI Readiness

When AI exposes operational cracks.

Teams are experimenting with AI, automation, and new tools, but workflows, ownership, and operational data remain fragmented. AI amplifies operational maturity — it does not replace it.

02 Operating Leverage

Better operating systems change the numbers.

AI Enablement
40%

Reduction in operational effort through AI, automation, and workflow redesign across delivery, support, and cross-functional execution.

Service Economics
+8pts

Services gross margin improvement through operating model redesign.

Revenue Realization
25%

Faster time-to-revenue through delivery and execution redesign.

Self-Service
35%

Increase in support deflection through knowledge and self-service redesign.

Customer Experience
97%

Support CSAT maintained while scaling global delivery operations.

03 Engagements

How I Step In.

Execution Diagnostic  ·  2–4 weeks

Scale Friction Diagnostic

Identify where scale is creating execution drag, ownership gaps, visibility breakdowns, and operational bottlenecks.

Outcomes
  • Execution Bottlenecks 
  • Ownership and visibility breakdowns
  • Executive execution priorities and roadmap
Start here ↗
Ongoing  ·  1–3 days / week

Embedded Operating Partner

Embedded operational leadership for companies navigating scale, execution complexity, organizational redesign or operational instability.

Focus areas
  • Cross-functional execution
  • AI operational integration
  • Visibility & accountability systems
  • Delivery & customer operations
Work together ↗
Defined scope  ·  8–12 weeks+

Operational Transformation

Redesign operating structures, workflows, and execution systems to restore scalability, speed, accountability and operational control.

Examples
  • Post-sale operating model redesign
  • Service economics optimization
  • AI-enabled workflow redesign
  • Revenue operations alignment
Rebuild the system ↗
Leadership Working Sessions · Half-day / Full-day

Leadership Execution Intensives

High-intensity working sessions focused on operational clarity, execution leverage, decision making and organizational leadership.

EXECUTIVE OPERATING OFFSITES · AI OPERATING MODEL DESIGN · EXECUTION ACCELERATION SESSIONS
Schedule a session →
Operational Diagnostic

Scale Friction Assessment

A structured diagnostic designed to surface operational drag before scale starts impacting execution quality, speed, and visibility.

Private beta · Coming soon Request early access →
04 A note from me
Portrait of Liah Vazana

Most companies do not break because of strategy. They break because execution can no longer carry the complexity of growth.

I have spent years inside high-growth and transformation environments — the stage where companies are scaling fast, complexity compounds quietly, and what once worked starts creating drag across teams, decisions, and customer experience.

AI amplifies operational discipline. It does not replace it.

The companies that benefit most from AI are usually the ones with clear ownership, scalable execution, and the ability to absorb change without losing alignment.

That is the work I care about most. I enjoy stepping into complexity, identifying the patterns underneath it, and helping companies build the structure, clarity, and execution rhythm that allows growth to remain sustainable as the business evolves.

— Liah
05 Let's Talk

If growth is creating operational strain, let's talk.

New York, NY  ·  Working globally
About

Scaling Companies
When Growth Gets Messy

Restoring operational clarity and execution stability as complexity compounds.

I’ve spent the last 15+ years building and scaling operations across complex, high-growth environments — spanning post-sale operations, customer delivery, enablement, and operational transformation.

Most operational friction does not originate inside teams. It builds quietly between them — across ownership gaps, execution handoffs, and operating models that no longer scale with the business.

I step into those environments to restore clarity, accountability, and execution stability before operational drag starts slowing the company down.

AI Enablement
40%

Reduction in operational effort

Service Economics
+8pts

Services gross margin improvement

Revenue Realization
25%

Faster time-to-revenue 

Self-Service
35%

Increase in support deflection

Customer Experience
97%

Support CSAT

The most difficult operational problems rarely appear all at once. They build gradually — through slower decisions, fragmented ownership, increasing coordination overhead, and execution models that no longer match the scale of the business.

Global Enterprise SaaS Operations
NICE · Senior Director,
Business & Customer Operations

Led and redesigned operations across global post-sale and customer environments supporting complex cross-functional execution at scale.

Focused on customer delivery, AI-enabled operational redesign, enablement, service operations alignment, and execution readiness across global SaaS organizations.

International Delivery & Operational Scale
NICE · Philippines Site Leadership

Led operational scale, execution stability, and organizational transformation across a 700+ employee international delivery organization during a period of rapid growth and operational change.

Focused on operational leadership, cross-functional execution, delivery quality, organizational alignment, and execution stability at scale.

Revenue Operations & Business Transformation
Orange Israel (now Partner Communications)
Business Operations & Transformation

Led large-scale transformation initiatives across revenue operations, customer operations, and enterprise business environments.

Focused on lead-to-cash execution, operational redesign, service modernization, and cross-functional execution across high-volume B2C organizations.

The companies seeing the most value from AI are usually not the ones moving fastest. They are the ones capable of absorbing change without losing alignment, accountability, or execution quality.

MBA & B.SC. INDUSTRIAL & MANAGEMENT ENGINEERING · BEN-GURION UNIVERSITY

If execution is starting to strain under growth, let's talk.

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